Where deals really close: Religious/business communities with active angel circles, state government innovation grants, agritech value-chain financiers, and diaspora syndicates that prefer small tickets with clear payback. Banks seldom fund pre-revenue, but some offer invoice discounting once you show repeating customers.
What to prepare: a short data room (12-slide deck, 12-month P&L, 6-month bank statements, CAC docs, customer contracts/LOIs). Emphasise unit economics and cash conversion cycle rather than vanity metrics. For ?10m–?50m asks, revenue-based finance or capped SAFEs are more palatable than priced equity. Start by raising from customers: annual prepay or wholesale subscriptions reduce cash burn and signal demand to angels. Finally, publish monthly updates to a small list of would-be investors; consistency builds trust and speeds yes/no decisions when you actually open the round.